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Mortgage Lead Generation

Unique Referral Partners: A Must-Have List for Loan Officers

As a loan officer, you know that referrals are a crucial part of your business. But have you considered expanding your referral network beyond the ...
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loan originator showing a thumbs up with two happy clients in the background
Client Relations

What Is Trust-Based Marketing for Loan Originators?

Trust-based marketing is a marketing strategy that prioritizes building trust and mutual respect with potential clients rather than solely focusing on sales or closing deals. ...
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woman realtor holding up a "home for sale" sign surrounded by question marks
Networking

Questions Loan Officers Should Ask Realtors

Collaborating with realtors comes with the territory of being a loan originator, but it can be challenging to know how to start the conversation and ...
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cartoon loan officer shaking a client's hand in his office
Client Relations

How Do Loan Officers Get Clients In Today’s Market?

As a loan officer, attracting new clients is crucial for expanding your business and increasing your income. While traditional methods of client acquisition like referrals ...
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mortgage loan originator at a desk taking a test
Career & Business

Is the NMLS SAFE Exam Really That Hard?

If you’re considering a career in the mortgage industry, you’ve probably heard about the National Mortgage Licensing System and Registry (NMLS) and the SAFE Mortgage ...
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Digital Marketing

Mortgage Marketing Compliance Checklist

When it comes to mortgage marketing, compliance is key. As a mortgage lender, you must ensure that your marketing practices are in line with federal ...
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