Working with social media can be challenging for anyone. You already have a Facebook account where you share blogs and tips and engage with potential clients. Do you really need a Twitter account too? The truth is, Twitter offers many unique advantages, and having Twitter strategies for business can help loan officers gain more clients and close more deals.
Here we take an in-depth look at Twitter and the mortgage marketing strategies that can help you boost your lead generation and help you quickly move those leads to closings.
Key Takeaways
- Twitter is a unique social media platform with advantages for loan officers, including the ability to listen to your audience, engage in real-time conversations, and share content to a large reach.
- Hashtags are essential for indexing keywords and topics to reach a larger audience, and Twitter notifications can help you stay on top of conversations and industry news.
- You can monitor competitors, plan ahead to reach your target audience, and engage and participate in professional interactions to define yourself as a top loan officer.
- Sharing content such as blogs, tips, and industry-specific articles can show that you keep up with the industry and provide value to your followers.
- Twitter is also a great networking tool to meet and engage with potential business partners, clients, and helpful resources.
Why choose Twitter?
Twitter is an ideal platform for mortgage marketing due to its wide reach, targeted advertising options, real-time engagement opportunities, use of hashtags and trending topics, ability to build relationships, content-sharing capabilities, and access to analytics and insights. By leveraging these features, mortgage professionals can reach a broad audience, engage with potential clients, establish themselves as industry experts, share valuable content, and significantly boost mortgage lead generation.
According to Hootsuite, Twitter is the 7th most favored social media platform in the world. Moreover, Twitter is the number one preferred platform for realtime news updates.
What makes Twitter unique?
So what exactly sets Twitter apart from other social media platforms that you may include in your mortgage marketing strategy? Twitter is a powerful platform designed for real-time communication, content discovery, and community engagement. Some features unique to Twitter include:
- Character Limit: Twitter’s defining characteristic is its strict 280-character limit per tweet. This limitation encourages concise and impactful messaging, making it essential to craft engaging content.
- Real-Time Updates: Twitter is known for its real-time nature, with tweets appearing instantly in users’ feeds. This feature allows for quick circulation of news, updates, and timely conversations, making it an ideal platform for staying informed about current events and engaging in live discussions.
- Hashtags and Trending Topics: Twitter popularized the use of hashtags in order to categorize tweets and enable the discovery of relevant content. Hashtags enable users to join conversations, follow trending topics, and connect with a broader audience interested in specific subjects.
- Amplification: Retweeting is a core feature on Twitter, allowing users to share others’ tweets with their own followers. This mechanism can lead to rapid amplification, enabling content to reach a wider audience and potentially go viral.
- Engagement Promotion: Twitter attracts a highly engaged and vocal user base that actively participates in conversations, expressing opinions, and sharing perspectives. This fosters lively discussions, debate, and the potential for valuable interactions and networking.
Benefits of Twitter for mortgage business
Many of Twitter’s unique properties contribute to the many benefits you can experience when using the platform in your mortgage marketing strategy. Some important benefits can include:
- A much wider reach
- Increased engagement with potential clients
- Real-time updates that allow you to share timely information with your followers
- The power of hashtags all you to increase visibility and join and engage in trending conversations related to the industry, such as home buying trends or interest rates.
- Allows you to share a wide range of industry content, from news reports to industry-specific blog posts.
What is a Twitter marketing strategy?
A Twitter marketing strategy is a comprehensive plan that outlines how your business will leverage Twitter’s features and audience to achieve your marketing objectives. A quality Twitter marketing strategy often involves:
- Defining your target audiences
- Establishing a brand voice and identity
- Creating compelling content
- Utilizing relevant hashtags and trending topics
- Engaging with followers and influencers
- Running targeted advertising campaigns
- Monitoring analytics for performance evaluation
- Adapting strategies based on data-driven insights revealed in your analytics
A well-crafted Twitter marketing strategy aims to increase brand awareness, drive engagement, foster customer relationships, and ultimately achieve business goals through effective utilization of the platform.
Twitter Basics
When you talk about Twitter basics, you think about “tweets” and “hashtags.” While these common terms are synonymous with the social media platform, Twitter makes many more tools available when it comes to mortgage marketing. On Twitter, you can focus not only on sharing marketing material but also on engagement and listening to your followers.
Twitter listening
Twitter can be an effective part of your social media strategy before you ever make your first tweet. Utilizing tools such as Twitter lists, hashtags, and notifications, you can get a real-time snapshot of your industry and your audience. Simply listening to Twitter gives you real-time alerts to industry changes, helps you better understand your potential audience, spot trends, and monitor for potential business opportunities.
Twitter engaging
Whether you are simply liking and sharing other posts or actively communicating with your audience through direct messaging, Twitter offers a way to actively become engaged in real-time conversations on various topics. If someone tweets a question about home loans, you have the instant opportunity to reply. While this person may not be a potential local client, being active and sharing your knowledge is a great way to get your name and brand exposure to additional followers.
Twitter sharing
When you are ready to share content, Twitter opens the door to a huge reach. By using hashtags, you can target people well beyond your current followers and engage with people from around the world. Sharing industry changes, your personal blogs, and even weekly tips, all with well-placed hashtags, allows you to significantly increase your chances of gaining credible leads and closing more deals. While this may seem overwhelming, a variety of programs, such as Buffer or Hootsuite, are available to help you schedule and automate regular tweets, as well as monitor the interactions with those tweets.
15 Twitter strategies for your mortgage business
When creating your Twitter marketing campaign, there are some strategies that can help you achieve the success you are looking for.
1. Define your goals
Before you begin a Twitter marketing campaign, you want to make sure you clearly define your marketing goals and objectives. Do you want to simply increase brand awareness? Are you looking to grow your lead generation?
2. Optimize your Twitter profile
Creating your Twitter profile is much more than simply adding your business name and contact information. When you create your Twitter profile, you want to provide your business information and a professional bio, as well as a captivating header and profile image. In addition, you want to make sure that your content includes relevant keywords.
According to the Pew Research Center, nearly a quarter of all US adults list their career field or job title within their bio. You might consider adding, “mortgage loan originator,” “mortgage advisor,” “wealth advisor,” or add some personality with phrases like, “mortgage wiz” or “mortgage master.”
3. Hashtags
Hashtags are something that Twitter uses to index keywords and topics. A hashtag always starts with “#” and includes keywords with no spaces, punctuation, or symbols.
Identify and use popular and industry-specific hashtags related to mortgages, real estate, and homebuying to increase your tweet visibility and join relevant conversations.
In the mortgage industry, popular hashtags to consider include #realestate, #borrowers, #mortgageindustry, #mortgage, #homebuying, and #loanofficer. Adding relevant hashtags to all your tweets allows you to become a part of a bigger conversation and reach a larger audience.
In addition, using the right hashtags and engaging in these conversations allows you to gain traction on Twitter and show yourself as an industry leader.
4. Twitter Notifications
It is important to pay close attention to your Twitter notifications. These notifications can include everything from new followers, likes, retweets, mentions, and direct messages. With Twitter notifications enabled, you are updated on these key details inreal-timee, allowing you to quickly engage with your followers.
Twitter is an active, real-time platform with people engaging with each other constantly. When it comes to Twitter, something posted two hours ago may be considered old news, so staying on top of the conversations is important. Twitter notifications allow you to do just that by delivering notifications to your mobile device seconds after posting. These notifications can include:
- Replies to your tweets
- Retweets of your tweets
- Likes
- Now followers
- Direct messages
- New contacts joining Twitter
- Recommendations
- Industry news
- New tweets from those you follow
5. Monitor competitors
Twitter can be a valuable tool for monitoring your competitors and staying updated on their activities. By following their Twitter accounts, you can observe their content, how they engage with their followers, and what promotional campaigns they may use and find success.
With Twitter’s search option, you can see what others in the mortgage industry are talking about, including your competitors. This allows you to see what your competitors are currently doing and allows you to keep your eye on the workings within the industry and your local market.
Less than half of marketers are promoting their business on Twitter which gives you a huge advantage in a competitive market.
6. Plan ahead with a content calendar
Adding regular posts is essential to a successful Twitter campaign but can also take up a lot of time. Creating an automated tweet schedule will give you the ability to schedule content and tweets on a regular basis without taking time out of your busy schedule.
7. Create and share valuable content
Regularly post informative and engaging content about mortgages, homebuying tips, market trends, and industry insights to position yourself as an expert and attract followers.
8. Deliver visual content
Include eye-catching visuals such as infographics, videos, and images in your tweets to capture attention and increase engagement.
Did you know video content boosts engagement by 33%?
9. Engagement
Respond to comments, mentions, and direct messages promptly, fostering two-way conversations and building relationships with potential clients and industry professionals.
10. Retweet and share
Retweet and share valuable content from industry professionals, local real estate agents, and other relevant industry information to provide additional value to your followers and establish connections. Some common things you can share are:- Blogs – Sharing your blog posts is a great way to share your knowledge and direct people to your website. Don’t forget to include industry-specific hashtags that compliment your blog content in your post.
- Tips – The mortgage industry can seem complicated to the average person. Tweeting out regular tips or even glossary term definitions can be beneficial to your followers.
- Articles – Industry-specific articles, such as ones that share real estate or loan trends, are another great option to include in your tweets. This shows you keep up with the industry and helps to define yourself as a top loan officer.
11. Build your following
By offering quality content, actively engaging with followers, and taking advantage of hashtags, you can steadily grow your Twitter following and establish a valuable network for your mortgage business.
12. Twitter ads and keyword targeting
Keyword targeting is a powerful feature of Twitter ads that allows advertisers to reach users based on specific keywords or phrases they may use in their tweets. With keyword targeting, advertisers can ensure that their ads are shown to users who are actively discussing or expressing interest in topics relevant to their mortgage business, such as “home buying,” “refinancing,” or “mortgage rates.”
13. Use Twitter to drive website traffic
Twitter can be a powerful tool for driving website traffic. Start by sharing compelling and engaging content that includes links to relevant pages on your website. Use concise and attention-grabbing tweets that pique curiosity and entice users to click through to learn more. Incorporate relevant hashtags and join conversations around topics related to your website content to increase visibility and reach.
14. Collaborate with other professionals
Partner with influential individuals or businesses in the mortgage or real estate industry for collaborations, guest blog posts, or joint Twitter campaigns to leverage their audience and enhance your reach.
15. Utilize your analytics
Monitor Twitter analytics to measure the performance of your tweets, identify what resonates with your audience, and adjust your strategy accordingly for continuous improvement.
8 Twitter features for mortgage marketing
Twitter offers a wide range of different features designed to help you engage with users and expand your reach. Taking advantage of these features can further boost your Twitter experience and results.
1. Twitter Trends
Twitter Trends showcases the topics that are currently the most engaging and relevant. Monitoring these trends on a regular basis allows you to engage in relevant conversations when they are trending, thus increasing your brand exposure and visibility on the platform.
2. Twitter Circle
A Twitter circle is a group of Twitter users who follow and engage with each other’s content on the platform. These circles typically consist of individuals or accounts with shared interests, such as mortgage industry professionals. By forming or being a part of a Twitter circle, users can foster a sense of community, support, and collaboration.
3. Twitter Spaces
Twitter Spaces is a way users can have live audio conversations directly on the Twitter platform. Anyone has the ability to listen or join in the conversation. Twitter Spaces can be started by users with at least 600 followers, and you are able to invite guests to join in the conversation.
4. Twitter Communities
Twitter communities form around specific subjects and are characterized by users who engage in conversations, share content, and support one another within that community, such as a “new home buyers” community, for example. These communities can be formed through hashtags, chats, or by following and interacting with accounts that focus on a particular theme. By actively participating in Twitter communities, you can expand your network, gain insights, and establish yourself as a valuable contributor in your field.
5. Twitter Lists
Twitter Lists is a useful tool that allows you to manage and organize your Twitter followers. With Twitter Lists, you are able to create lists based on any topic and organize your followers into specific lists. For example, you may create a list of leads, one for mortgage professionals, and one for real estate agents. This allows you to better streamline your Twitter experience and better engage with specific groups of users.
6. Twitter Chat
Twitter Chat is a tool used to organize a specific conversation. By using a designated hashtag and establishing a chat time, users can participate in a conversation, share valuable insight, and exchange ideas on the topic at hand.
7. Twitter Blue
Twitter Blue is a paid subscription that allows users to add a blue checkmark to their account, as well as utilize select features, such as the ability to edit a tweet, reduce the number of ads you see in your feed, increase your character count, format the text within your tweets, and many more additional features.
8. Twitter Polls
Twitter polls are a great way to engage your followers. With this tool, you can create a poll that runs for a specific duration with up to four different options. This tool enables you to learn what your audience thinks about specific topics while encouraging engagement.
Twitter can help your business grow
Using these Twitter loan officer strategies can help you stay current with the industry and with your potential clients. When used correctly, Twitter can be a valuable source of information and connections, helping you to make your business more successful.
At Good Vibe Squad, we understand the importance of growing your business. We work with loan officers to help build and grow your business. Schedule a strategy call with us today to learn more about our Morgage Lead Generation services system and how we can help you take your business to the next level.
