LS EP 17: Mortgage Content Creation: Action Through Education with Scott Schang
Meet Scott Schang, a seasoned entrepreneur with over two decades of experience in the mortgage and real estate industry. As the founder of FindMyWayHome.com, he’s dedicated to simplifying complex mortgage and real estate topics, empowering consumers with knowledge. Scott’s expertise and passion make him a true consumer advocate in the field, where he continues to innovate and share invaluable insights.
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Episode 17 Scott Schang
Create exponential growth and profit for years to come – all while having more free time to focus on what matters most.
In This Episode
In this episode, we sit down with Scott Schang, seasoned mortgage professional and founder of FindMyWayHome.com, as he shares his expertise on a critical topic for loan officers: the art of crafting content that truly resonates with today’s digital-savvy consumers.
Scott dives deep into the dynamics of modern content creation. He highlights how today’s consumers are bombarded with click-bait headlines, emphasizing the need for mortgage originators to stand out by delivering valuable content that serves their audience’s interests and needs.
In mortgage, sales and marketing are two complementary facets, as it also is for most industries. We discuss how content creation can serve as a potent tool on both fronts, enhancing an originator’s reach, engagement, and ultimately, their success. Creating evergreen content also continues to drive traffic and conversions long after its creation. Scott shares practical tips for crafting high-converting content, particularly in areas where guidelines differ between agencies.
As a content creator, Scott understands the power of perspective during market shifts. He advises loan officers on how to maintain trust and inspire action through education, even during tough market conditions. Continuous learning, systematization, and having a strategic mindset for mortgage brokers and loan officers remains the key for aiming to reach the pinnacle of their profession.
Discover Stories and Strategies in this Episode:
- Would you fall for those click-bait headlines?
- The fine line between conversations vs content
- Turning mortgage conversations to accessible online content
- How content creation can help streamline an entrepreneur’s workflow
- Ten mortgage questions asked 10,000 ways
- People create content on a day-to-day basis— they just aren’t public
- Why you should create Evergreen content
- High-converting content ideas and how to find them
- Identifying opportunities within market chaos
- Don’t just be a transactional loan officer, be relational
- How narrating your experience impacts the content you create
- Addressing misconceptions about real estate market dynamics
- The difference between 20 million-dollar producers and 100 million-dollar producers
- More actionable tips for creating content that lead to conversions
Resources Mentioned:
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller – https://amzn.to/3Z4M7Um
NO B.S. Series by Dan Kennedy: https://magneticmarketing.com/content
The Guest
Scott Schang is a seasoned entrepreneur and veteran of the mortgage and real estate industry since 1998. With a remarkable talent for solving complex challenges through innovative solutions, Scott is a true consumer advocate, as he has been passionately sharing his extensive experience to educate and empower consumers for years.
As the founder of FindMyWayHome.com, Scott has been at the forefront of simplifying intricate mortgage and real estate topics, making them accessible and understandable to a wide audience. Scott Schang is a driving force in making complicated real estate and mortgage matters easy to grasp.
LinkedIn: https://www.linkedin.com/in/scottschang/
Website: https://findmywayhome.com
Youtube: https://www.youtube.com/@SecondOpinionLoanOfficer
Free Resources
Get Our Free Billion Dollar Mortgage Playbook: https://www.goodvibesquad.com/playbook
Access Our Free Training & Resources: https://www.goodvibesquad.com/resources/
About the Show
For the Mortgage Pro that seeks to become better every day, this show is for you.
We connect with top Loan Originators, Branch Managers, Broker Owners, and various experts to arm you with the strategies and tactics to grow your loan volume.
We get down to business in this show, but you’ll find a lot of laughter with it too. Life’s short, so we have fun.
About the Host
Preston Schmidli is an accomplished serial entrepreneur, sales coach, author, and co-founder of Good Vibe Squad, an award-winning marketing agency for mortgage professionals.
Next Episode
LS EP18: How to Use SEO to Grow Your Business: Top Strategies with Damon Burton
FEATURED EPISODES
Learn from some of the best and the brightest in the sales and mortgage industry.
Dan Kennedy
The millionaire-maker, founder of Magnetic Marketing®, and a revered business and marketing legend worldwide
Barry Habib
Bestselling author, award-winning mortgage icon, and founder and CEO of MBS Highway
Hammer Helmer
Mortgage industry veteran, topnotch digital marketing expert and entrepreneur, and Founder of OriginatorSuccess
Mary Jane Juip
Expert mortgage loan originator and Senior Mortgage Loan Officer at MFS Lending
Jason Frazier
Award winning mortgage marketer, sought-after national speaker, and EVP of Growth at Rebel iQ
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