LS EP 12: People Over Profit: Prioritizing Purpose in Business with Dr. Natty Bandasak

We sat down with highly-successful visionary, author, and CEO, Dr. Natty Bandasak, as he shares his transformative journey to establishing a thriving Physical Therapy (PT) business. We talk about life experiences, mortgage and medical business parallels, and pivotal shifts and lessons as an entrepreneur: from learning the art of delegation to acknowledging the necessity of continuous sales improvement.

Dr. Natty emphasizes delivering the highest quality care clients truly need, unveiling the essence of being a service provider and how an entrepreneur’s perspective on the end result can reshape the way they approach their business and offer their services. He talks about thriving at the crossroads between taking ownership and retracting responsibilities as a business owner, learning from failure and identifying emerging trends from it, and understanding the significance of assembling the right team with the same vision and creating an environment conducive to success not just for your business, but most importantly for your clients.

Drawing from insights from attending Dan Kennedy’s mastermind, Dr. Natty points out how business isn’t solely about deliverables—it’s about curating experiences that resonate with your clients’ needs. We also discuss how sharing your story builds rapport and creates impactful connections, the importance of exceeding clients’ service expectations and using it as a basis for further improvement, and seeing the value in the unconverted lead, making sure they’re getting the right service until they’re ready to be your client.